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english exam

Google Fundamentals

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Which campaign type would an advertiser use to target users searching on Google.com?

Google Display Advertising Exam

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

Google Shopping Certification

According to Shopping ads policies, what would cause the disapproval of individual items or an entire Merchant Center account?

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

To subdivide products in Shopping campaigns using your own set product structure, you should use:

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

Which devices can Shopping ads appear on?

Google Mobile

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

An advertiser with stores throughout the country could use location extension targeting to:

When you use an automated bid strategy, it will automatically optimize your bids based on:

If you value mobile traffic over desktop, which bid adjustment should you set?

Which of the following is a way for an advertiser to monetize their app?

Google Digital Sales

You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?

You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of:

Google Ads Advanced Display

Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view-through conversions would be valuable for the advertiser because it could:

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

An advertiser would benefit from using affinity audience targeting if they want to reach people:

Google Video Assessment

If someone clicks a TrueView video discovery ad thumbnail, where do they land?

What’s the first step when determining the right video solution for your campaign?

Which can an advertiser include in a TrueView video ad to increase interactivity?

Exámenes Español

Examen Google Ads Básico

Tu cliente ha observado que su anuncio se suele mostrar al lado del anuncio de otro anunciante por los mismos términos de búsqueda. ¿Cómo puedes ayudar a tu cliente a conocer su rendimiento en relación con otros anunciantes?

Los anunciantes deben agrupar sus campañas por:

Tu cliente quiere mejorar la posición de su anuncio. ¿Qué le recomendarías?

Cuando los usuarios buscan la empresa de reparación de relojes de tu cliente, utilizan términos muy específicos, como «reparación de relojes antiguos». Para mostrar tus anuncios en estas búsquedas, es recomendable usar:

El Planificador de la Red de Display se puede usar para:

Tu cliente tiene una agencia de viajes y ha publicado una campaña muy segmentada para llegar a los usuarios que visitan París en vacaciones y que no viven en Francia. ¿Qué podría hacer para conseguirlo?

Al crear anuncios de texto para publicitar una pequeña cadena de restaurantes italianos, ¿qué debes incluir en el texto del anuncio para que les resulte atractivo a los clientes potenciales?

Tu cliente recibe más conversiones de los anuncios que se muestran a los usuarios de Tokio.¿Qué acciones debes probar para intentar aumentar el número de conversiones para este cliente?

Examen Google Ads Avanzado

An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?

Which feature applies to the Google Display Network, but not the Google Search Network?

Isabel ha añadido una extensión con subenlaces a su anuncio de texto y quiere que se muestre tantas veces como sea posible. ¿Cuál es la mejor forma de lograrlo?

Un anunciante habilita una puja de coste por adquisición (CPA) objetivo y se da cuenta de que el número de conversiones se reduce. ¿A qué puede deberse?

¿Cómo determina la puja de coste por adquisición (CPA) objetivo la puja de coste por clic (CPC) óptima?

Para diferenciar los anuncios propios de los de la competencia, ¿qué deben hacer los anunciantes?

Verdadero o falso: Si quieres llegar al máximo número de personas posible, usa palabras clave de concordancia exacta o de concordancia de frase.

Juan vende vaqueros de diseño y tiene una aplicación móvil para ayudar a las mujeres a determinar qué estilo de pantalón sienta mejor a su tipo de cuerpo. ¿Qué puede hacer para captar más clientes potenciales?

Examen Google Analytics

¿Qué informe compara las métricas en función de la fecha de adquisición de usuarios a lo largo de una serie de semanas?

Si un usuario visita una página web con un vídeo insertado, abandona el sitio web sin hacer clic en ningún elemento y se agota el tiempo de espera de la sesión, ¿Cómo reflejará la sesión Google Analytics en el informe?

¿Qué datos prohíbe Google Analytics que se recopilen?

¿Qué informe indica donde empiezan o finalizan los usuarios el recorrido del embudo de conversión?

¿Qué elemento se utiliza para crear una lista de remarketing?

¿Qué información no se puede recopilar mediante el código de seguimiento predeterminado de Analytics?

¿Qué opción debes configurar primero para hacer un seguimiento de los usuarios y las sesiones en varios dominios?

¿Qué parámetros se pueden incluir en un hit de evento para que aparezcan en los informes?

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