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To deliver the fastest possible time to first render, you should minimize the number of:

critical JavaScript functions CSS classes critical HTML classes critical resources Explanation:  To deliver the fastest possible time to first render, we need to minimize three variables: The number of critical resources. The critical path length. The number of critical bytes. A critical resource is a resource that could block initial rendering of the page. The …

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Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Set up an experiment to test which device he should target Create multiple ad groups that target different devices, and monitor the results Create multiple campaigns that target different devices, and monitor the results Segment his campaign statistics by device Explanation: A category (like ad type or day of the week) that you can add to …

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target? Leer más »

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

Decrease cost-per-click (CPC) bid and decrease daily budget Improve Quality Score and increase cost-per-click (CPC) bid Decrease cost-per-click (CPC) bid and increase daily budget Improve Quality Score and decrease cost-per-click (CPC) bid Explanation:  Your ad’s position on the page is determined by your bid, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), …

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position? Leer más »

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Intuitive targeting Topic targeting Location targeting Placement targeting Explanation: Just like your business caters to certain customers, your customers may be interested in certain topics. Topic targeting lets you place your AdWords ads on website pages about those topics, whether it’s agriculture, music, or something else entirely.

Which campaign type would an advertiser use to target users searching on Google.com?

«Search Network with Display opt-in» ”Video campaign” “Search Network” “Display Network” Explanation: In a Search campaign, your ads can appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords. This campaign type is useful for advertisers who want to show their text ads to high-potential …

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When building a keyword list for a Display Network campaign, you should do which of the following:

include keywords that are related to the websites your customers visit use agressive targeting to identify new keywords only include exact match keywords only use Keyword Planner to identify new keywords Explanation: Choosing keywords for a Display Network campaign is about connecting your ads with people most likely to be interested in your business. Based on …

When building a keyword list for a Display Network campaign, you should do which of the following: Leer más »

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

A promotion like «20% off fitness classes» A call-to-action like «Sign up for a free trial» A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE” A call-to-action like «Visit our gym now» Explanation: As the intent is clear that Nadia want to run ad to drive more leads for free trial memberships for her local gym. That’s why adding a …

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text? Leer más »

Higher Quality Scores typically result in:

higher costs and better ad positions better ad positions only lower costs and better ad positions lower costs only Explanation: Ad auction eligibility:Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at …

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All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

$1.01 $0.51 $0.50 $1 Explanation: For ads on the Search Network, the minimum Ad Rank required for ads above search results is generally greater than the minimum Ad Rank required for ads beside search results. As a result, the actual CPC when you appear above search results could be higher than the actual CPC if you appear beside …

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click? Leer más »

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

based on how much your product is worth the same amount as the profit generated by your product 50% of how much your product is worth the same amount as the revenue generated by your product Explanation: Most people starting out in AdWords use cost-per-click (CPC) bidding to pay for each click on their ads. …

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: Leer más »