Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
Set up an experiment to test which device he should target Create multiple ad groups that target different devices, and monitor the results Create multiple
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
Decrease cost-per-click (CPC) bid and decrease daily budget Improve Quality Score and increase cost-per-click (CPC) bid Decrease cost-per-click (CPC) bid and increase daily budget Improve
Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
Intuitive targeting Topic targeting Location targeting Placement targeting Explanation: Just like your business caters to certain customers, your customers may be interested in certain topics.
«Search Network with Display opt-in» ”Video campaign” “Search Network” “Display Network” Explanation: In a Search campaign, your ads can appear near Google search results and other
include keywords that are related to the websites your customers visit use agressive targeting to identify new keywords only include exact match keywords only use
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
A promotion like «20% off fitness classes» A call-to-action like «Sign up for a free trial» A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE” A call-to-action
All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?
$1.01 $0.51 $0.50 $1 Explanation: For ads on the Search Network, the minimum Ad Rank required for ads above search results is generally greater than the minimum Ad
When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
based on how much your product is worth the same amount as the profit generated by your product 50% of how much your product is
If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
promotion extensions sitelink extensions callout extensions location extensions Explanation: Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more.
How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?
Set a bid of $20 per ad group Set a daily budget of $20 for the advertiser’s account Set a bid of $20 for the
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2) Select All Correct Responses
Impressions Clickthrough rate (CTR) Clicks Search terms Explanation: If your main advertising objective is to increase traffic to your site, try focusing on increasing your clicks
Which of the following reports in Google Analytics helps you to identify leakages from the conversion funnel?
Device Usage Report Top Landing Pages Report Product Performance Report Checkout Behavior Analysis Report Explanation: Identify leakages in the site experience and by analysing shopping behaviour: Enhanced
True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other
False True Explanation: An A/B test, sometimes called an A/B/n test, is a randomized experiment using two or more variants of the same web page
Campaign landing page brings the user to a page where the company promotes their phone number to receive calls Campaign landing page brings the user