Google Ads Advanced Display

Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view-through conversions would be valuable for the advertiser because it could:

A) measure the number of potential clicks associated with ad impressions B) track the IP addresses of the people who saw the ad C) measure the number of conversions associated with ad impressions D) track the number of people who saw the ad but didn’t convert Explanation: A view through conversion is essentially triggered whenever …

Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view-through conversions would be valuable for the advertiser because it could: Leer más »

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

A) Create a campaign for each website B) Set bids at the ad group or campaign level C) Choose websites that represent a variety of themes D) Set bids on individual placements Explanations: If you want to set bids for an individual targeting method in your ad group, you can use custom bids. These are …

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign? Leer más »

An advertiser would benefit from using affinity audience targeting if they want to reach people:

A) regardless of their particular interests B) who’ve already visited their website C) with a very specific interest, for example, avid marathon runners D) with a particular broad interest, for example, sports fans Explanations: Adding audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content …

An advertiser would benefit from using affinity audience targeting if they want to reach people: Leer más »

An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?

A) Add negative keywords like «programming» or «Javascript» B) Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites C) Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee D) Only exclude the irrelevant sites …

An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming? Leer más »

Cost-per-thousand impressions (CPM) bidding is only available for

● A) accounts using U.S. dollars for billing currency ● B) accounts that are using prepay billing ● C) campaigns that target the Display Network ● D) campaigns that target search partner sites Explanation: CPM bidding means that you pay based on the number of impressions (times your ads are shown) that you receive on …

Cost-per-thousand impressions (CPM) bidding is only available for Leer más »

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

A) the Conversions column of the Placements tab reporting table B) the Site Search report within Google Analytics C) their clickthrough rate (CTR) for each placement D) the average cost-per-conversion of the campaign Explanations: When taking action on information provided in the report, we recommend you rely on conversion data to guide your decisions. This …

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review: Leer más »

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

A) clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page B) click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site C) Quality Score of all campaigns and regional targeting settings D) Quality Score of …

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the: Leer más »