Google Analytics Individual

What feature collects company-specific data such as Member Status?

Custom Filter Event Tracking Custom Dimension Custom Metric Explanation: In many cases, you’ll have the option to use events, screen views, and/or a custom metric to track your most important metrics. However, custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important …

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Which kinds of hits does Google Analytics track?

All of the above Event Pageview Transaction Explanation: An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a …

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What type of Custom Report shows a static sortable table with rows of data?

Flat Table Pivot Table Explorer Map Overlay Explanation: Explorer: The standard Analytics report. Includes a line graph and a data table that includes dynamic elements like a search/sort option and secondary dimensions. Flat Table: A static, sortable table that displays data in rows. Map Overlay: A map of the world. Different regions and countries display in darker …

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What report indicates the last page users viewed before leaving a website?

Pages report Landing Pages report All Pages report Exit Pages report Explanation: The “Exit Pages” report under “Site Content” shows the pages where users left your site. Because you don’t want users exiting from important pages like a shopping cart checkout, it’s a good idea to periodically review this report to minimize unwanted exits.

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

1 2 6 3 Explanation: Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there.

What feature must be enabled to use Multi-Channel Funnels?

Goals or Ecommerce In-page Analytics Custom Dimensions Advertising Features Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.