Display Exam

A running shoe company wants to reach «avid marathon runners» instead of just «sports fans». Which targeting method should this advertiser use?

Custom affinity audiences Affinity audiences Demographic targeting Managed Placements Explanation: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead. https://support.google.com/partners/answer/2454017

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

Cost–per–view (CPV) Cost–per–day (CPD) Viewable cost–per–thousand impressions (vCPM) Target cost–per–acquisition (CPA) The correct Answer is: Viewable cost-per-thousand-impressions (vCPM) < Explanation: If you’re interested in increasing your brand awareness, the Google Display Network offers you the chance to connect with customers at the right time and place on thousands of websites worldwide. You can use placement targeting in …

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Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

Placement Topic Remarketing Affinity audiences The correct Answer is: Remarketing Explanation: Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or …

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network? Leer más »

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

Set the targeting for the campaign to “Target all” and resubmit the ad Set the targeting for the ad group to “Broad Reach” Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting” Set the targeting for the ad group to “Target all” The correct Answer is: Set …

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John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

Demographic targeting Similar audiences Gmail ads In-market audiences Correct answer is: Demographic targeting Explanation: With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, …

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use? Leer más »

Which report is helpful when using site and category exclusions?

Placement report Campaign report Keyword report Ad group report The correct Answer is: Placement Report Explanation: The placement report provides site-level performance metrics for ads running on the Google Display Network, and can help you reach your marketing objectives by giving you increased transparency into your display campaign’s performance. Use this report to help you …

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Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

Move automatic and managed placements into separate ad groups For each ad group, target groups of placements with similar themes Create a separate ad group for each placement Target a broad collection of placements with a single ad group The correct Answer is: For each ad group, target groups of placements with similar themes Explanation: Campaigns …

Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign? Leer más »