Display Exam

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

Change the Google Ads account language setting to French during setup Change the managed placements to French Target specific YouTube localized domains Set language targeting options for the campaign containing the ads for the film Explanation: Your ads are targeted to reach a certain audience, based on your chosen language targeting options. With this information, …

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do? Leer más »

For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction only cost–per–click (CPC) ads entering the auction only viewable cost–per–thousand impressions (vCPM) ads entering the auction any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction Explanation: Actually the given answers are creating confusion. A definition of ecpm is created if CPC and vCPM ads compete for the same …

For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are: Leer más »

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

Focus on clicks Focus on engagement Focus on impressions Focus on conversions Explanation: Focus on clicks. Use CPC bidding to drive clicks to your site. Determine a competitive bid for each keyword by using a tool like the Keyword Planner.Read more here: Open>> https://academy.exceedlms.com Course: AdWords Display Certification Topic: Determine a good bidding strategy

An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

the ad will show on all ad networks and will reinforce the advertiser’s message she can infinitely loop animated image ads she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options the ad can appear multiple times on a page to reinforce the advertiser’s message Explanation: The Google Display …

An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because: Leer más »

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Cost–per–click (CPC) Cost–per–acquisition (CPA/CO) Cost–per–view (CPV) Viewable cost–per–thousand impressions (vCPM) Explanation: With viewable CPM (vCPM) bids, you only pay when your ad is able to be seen by potential customers. This means you’re bidding on the actual value of your ad appearing in a viewable position on a given placement. An ad is counted as …

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Leer más »

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

Ad scheduling Frequency capping Bid Optimizer Ad rotation Explanation: An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Ad Scheduling would help this advertiser maximize the number of conversions received at the campaign’s current budget. Ad Scheduling (also known as “day parting”) …

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget? Leer más »

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

increase brand awareness reach men, women, and children of all ages who need any kind of athletic shoes sell high–end running shoes to competitive marathon runners reach shoppers who are ready to buy right away Explanation: With custom affinity audiences, advertisers can create audiences that are more tailored to their brands, compared to our broad, …

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to: Leer más »

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

Keyword targeting Audience targeting Location and language targeting Device targeting   Explanation: Display Network keywords help you connect your campaigns to likely buyers. Keywords are one of the targeting options on the Display Network. Sometimes your ads may show on placements that seem unrelated to your keywords. Depending on your keyword setting, your ads instead …

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use? Leer más »

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers? Drive action Influence consideration Drive loyalty Build awareness Explanation: There are three types of marketing objectives: Build awareness Influence consideration Drive action When to use “Build awareness” Marketing objective: Starting a …

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers? Leer más »

View–through conversions are available only to:

advertisers that have implemented target CPA bidding advertisers that have opted in to the Search Network advertisers that have implemented conversion tracking advertisers that are running video ads Explanation: Once you’ve set up conversion tracking, you’ll have access to a handy set of reports about your conversions. Read more here: https://support.google.com/adwords/answer/1722023?hl=en