GOOGLE MOBILE

Which of the following is true about mobile optimized websites?

Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website Mobile websites should only focus on task–based functionality and be a stripped–down version of your desktop website You should build your app before your mobile website Mobile–friendly experiences typically feature easy navigation, quick–to–load images, …

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An app advertiser would want to use a third-party tracking company to:

have more control when communicating with each ad network see which of an app’s new users came from recent advertising clicks or views have a single SDK to add to your app instead of one from each ad network receive reporting on basic usage analytics Explanation: The reason app advertisers depend on this information is because …

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How does Google Ads data-driven attribution give credit for conversions?

It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path. It gives more credit to clicks that happened closer to the conversion. It uses the linear model to credit conversions equally across all clicks on the path. It uses your unique account …

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