GOOGLE MOBILE

App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

False True Explanation: App installs: Conversion tracking can measure how effectively your ads are leading people to install your mobile apps. There are a couple of different ways to track this: Downloads from Google Play: For Android apps, you can track when someone who clicked your ad downloads your app from the Google Play store. Conversions …

App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time. Leer más »

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

An app published in the Google Play store A mobile-specific sitelink extension A sales team and operating phone bank An active call extension or call–only ad Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Target cost–per–acquisition (CPA) Target outranking share Target search page location Target return on ad spend (ROAS) Explanation: “Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google …

Which automated bid strategy might help improve the chances that your ad gets to the top of the page? Leer más »

How do upgraded URLs help advertisers with third-party conversion tracking?

Show deep link URLs only to people who already have the app Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL Show app install ads only to people who haven’t downloaded the app yet Allow advertisers to direct users to the app store …

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Google Ads Smart Bidding uses machine learning and your account data to help you do what?

Prevent your total spend from surpassing the hard limit you set. Let you adjust your bids manually, so you’re visible when customers are looking for you. Make informed bidding decisions and value mobile accurately. Limit your bids to the times of day when competition for ad space is lowest. Explanation: Smart Bidding is a set of …

Google Ads Smart Bidding uses machine learning and your account data to help you do what? Leer más »

What is a simple way to target ads to mobile users when they’re near your physical store locations?

Target a radius around your Google My Business location(s). Target specific users you know live near your store. Target users you know have called your Google Ads call-only ad. Target a radius around your city. Explanation: I want to target a radius around the locations in my Google My Business profile, so I click Radius. I …

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Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

False True Explanation: Google provides a unique phone number that’s displayed with your ads. If a potential customer calls this phone number (Not just arrive on website from any source), AdWords will route the call to your business phone number. You’ll then be able to see detailed reports about calls generated from your ads.

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do?

Consider a partner that is not part of the program, as it is not possible. Establish a server-to-server connection using postback URLs. Generate a link ID and share it with your partner. Export and share the data as a CSV file. Explanation: To link between AdWords and our App Attribution Partner, you’ll just need to generate …

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do? Leer más »