Google Search Ingles

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA Create …

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this? Leer más »

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices set shorter conversion windows to capture users who convert after researching on multiple devices set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total …

To optimize a client’s campaign to get the most out of her mobile advertising, you can: Leer más »

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs estimate revenue based on the value of a click, factor out gross margins, and subtract Google Ads costs estimate revenue …

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should: Leer más »

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

About 20% About 10% Nearly everyone who’s ready to buy About 50% Explanation: 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.More than 60% of  consumers have used location information in ads. They say it’s important to have store …

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? Leer más »

Keyword Planner can do all of these things except:

provide Quality Score estimates and validate keywords suggest keywords and ad groups that may not have occurred to you provide historical statistics on search volume Show search volume trends Explanation: Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding …

Keyword Planner can do all of these things except: Leer más »

Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids Ad spend should always be 7% of revenue, …

Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit? Leer más »

How would you determine the clickthrough rate (CTR) for a client’s search ads?

Divide the number of clicks the ad gets by the number of impressions it gets Evaluate the number of clicks the ad accrues per day Divide the number of impressions the ad gets by the number of clicks it gets Divide the number of impressions the ad gets by its average position Explanation: CTR is the …

How would you determine the clickthrough rate (CTR) for a client’s search ads? Leer más »

AdWords Editor lets users do all of these things except:

keep working while offline export and import files simultaneously make edits to multiple accounts online view statistics for all campaigns Explanation: you can: Use bulk editing tools to make multiple changes quickly, Export and import files to share proposals or make changes to an account, View statistics for all campaigns or a subset of campaigns, Manage, …

AdWords Editor lets users do all of these things except: Leer más »