Google Shopping Certification

In Google Merchant Center, a target country is the country where the:

A) The products are manufactured B) Retailer is located C) products are sold and will be shipped to D) The products are shipped from Explanation: A target country is the country where the products included in your data feed are sold and will be shipped. The items uploaded to a selected target country must meet …

In Google Merchant Center, a target country is the country where the: Leer más »

You should use multiple ad groups when you want to:

A) Use a different bid modifier for products in the same shopping campaign B) Set a different priority on bidding within the same Shopping campaign C) Target a different country within the same Shopping campaign D) Link products from a different Merchant Center account Explanations: Dividing your products into groups lets you set different bids …

You should use multiple ad groups when you want to: Leer más »

Merchants use Google Merchant Center for which purpose?

A) Upload product data through feeds or an API B) Set campaign priority C) Set mobile bids on specific products D) Manage Shopping campaign bids Explanation: Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services. Read …

Merchants use Google Merchant Center for which purpose? Leer más »

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

A) Submit ‘1’ as the ‘mpn’ attribute B) Put no in the identifier_exists attribute C) Put ‘unavailable’ in the ‘gtin’ attribute D) Submit a randomly generated number in the ‘gtin’ attribute Explanations: Unique product identifiers go beyond the id attribute to define the product you’re selling in the global marketplace. Common unique product identifiers include …

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers? Leer más »

Enhanced cost-per-click (ECPC) bidding should be used to:

A) Drive engagement with product brand B) Increase total impressions C) Optimize bids using converted clicks D) Bid for a target cost-per-acquisition (CPA) Explanations: Enhanced cost-per-click (ECPC) is a bid strategy that automatically adjusts your manual bids for clicks that seem more likely to lead to a sale or conversion on your website. Unlike Target …

Enhanced cost-per-click (ECPC) bidding should be used to: Leer más »

How can John reduce processing time for his company’s feeds?

A) Submit a new feed every day, even if there are no changes to his products B) Create a new Google Merchant Center account for each new AdWords campaign C) Divide the group of products into multiple data feed segments D) Avoid updating feeds if only one change needs to be made Explanation: Keep in …

How can John reduce processing time for his company’s feeds? Leer más »

If a product doesn’t have an image available, you should:

A) Wait to submit the product until an image is ready B) Submit an image of a similar product C) Submit a full color version of your store’s logo D) Submit a placeholder image with a message, such as «Coming Soon» Explanation: Landing pages with no image or placeholder images that do not show the …

If a product doesn’t have an image available, you should: Leer más »

To subdivide products in Shopping campaigns using your own set product structure, you should use:

A) Multiple data feeds B) AdWords labels C) Custom labels D) Starred Items Explanation: You can run your Shopping campaign using just the “All products” product group, or subdivide it into as many product groups as you want using product attributes like category, product type, brand, condition, item ID, and custom labels. Read more here: …

To subdivide products in Shopping campaigns using your own set product structure, you should use: Leer más »

Peter has finished subdividing the product groups in one of this Shopping campaign’s ad groups. What bid should Peter not use for the remaining «everything else in all products» product group?

A) Continue subdividing until there are no products in this group B) A bid of zero C) A bid that’s the average of the subdivisions D) A bid lower the subdivisions Explanation: The products within the product groups you don’t subdivide remain in an “Everything else” product group. You then set bids for each product …

Peter has finished subdividing the product groups in one of this Shopping campaign’s ad groups. What bid should Peter not use for the remaining «everything else in all products» product group? Leer más »