Google Shopping Ingles II

Why is it a best practice to set a bid for the “everything else in all products” product group?

To include items not part of other product groups in your campaign To control the websites on which your Shopping ads appear To make it easier to target a location for certain products To be able to have one product group for mobile devices Explanation: The products within the product groups you don’t subdivide remain …

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Ben is creating product images. A common best practice is to:

Ensure all images are high-quality Display the merchant website name over all images Include all varieties of a product in one image Include brand names in the images Explanation: You should submit the largest, highest resolution, full-size image you have for the product, up to 16MB file size is accepted. Recommended image size is at …

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Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?

Set the country of sale to United States only Set the location to California only Set both the country of sale to United States and location to California Set either the country of sale to United States or location to California Explanation: You can choose locations such as entire countries, areas within a country like …

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You can use custom labels to:

list specific features in your Shopping ads have Google subdivide your product into specific relevant categories target different countries within the same Shopping campaign subdivide a product by specific features that you decide Explanation: With Shopping campaigns, you can use custom labels when you want to subdivide the products in your campaign using values of your choosing. …

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You can use a product group with a single bid to:

ensure your entire inventory has the same bid set a new campaign priority create different bid modifiers organize your ad group by product attributes Explanation: A way to organize your Google Merchant Center product inventory in a Shopping campaign within AdWords. You create product groups using attributes derived from your product data, available within AdWords. …

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