Mobile Sites Assessment

Which of the following reports in Google Analytics helps you to identify leakages from the conversion funnel?

Device Usage Report Top Landing Pages Report Product Performance Report Checkout Behavior Analysis Report Explanation: Identify leakages in the site experience and by analysing shopping behaviour: Enhanced Ecommerce reports in Google Analytics give you insight into shopping activity. The Shopping Behaviour Analysis report lets you evaluate the strengths and weaknesses of your purchase funnel. Where the funnel indicates abandonment (a …

Which of the following reports in Google Analytics helps you to identify leakages from the conversion funnel? Leer más »

True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other

False True Explanation: An A/B test, sometimes called an A/B/n test, is a randomized experiment using two or more variants of the same web page (A and B). Variant A is the original. Variants B through n each contain one or more elements that are modified from the original. For example, a different colored call-to-action …

True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other Leer más »

For each font on your website you should:

Minimize the HTML Minimize the number of used variants Make sure to add as many as possible Add CSS Explanation:Audit and monitor your font use: don’t use too many fonts on your pages, and, for each font, minimize the number of used variants. This helps produce a more consistent and a faster experience for your users.

Which allows for efficient font reuse between pages?

Revalidation token The font matching algorithm The local() directive WOFF2 fonts Explanation: Specify revalidation and optimal caching policies: fonts are static resources that are infrequently updated. Make sure that your servers provide a long-lived max-age timestamp and a revalidation token to allow for efficient font reuse between different pages.

Which can be sacrificed to reduce the file size of an image?

y Compression Quality Rendering speed Color range Explanation: Finding the optimal settings for your image requires careful analysis along many dimensions: format capabilities, content of encoded data, quality, pixel dimensions, and more. Experiment with optimal quality settings for raster formats: don’t be afraid to dial down the “quality” settings, the results are often very good and …

Which can be sacrificed to reduce the file size of an image? Leer más »

The render tree contains:

visible content the styles of the page the DOM content of the page Explanation: The CSSOM and DOM trees are combined into a render tree, which is then used to compute the layout of each visible element and serves as an input to the paint process that renders the pixels to screen.