An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

  • Decrease cost-per-click (CPC) bid and decrease daily budget
  • Improve Quality Score and increase cost-per-click (CPC) bid
  • Decrease cost-per-click (CPC) bid and increase daily budget
  • Improve Quality Score and decrease cost-per-click (CPC) bid

Explanation:  Your ad’s position on the page is determined by your bid, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.

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