Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

  • they interact with her website
  • likely they are to click her ads
  • likely they are to become a regular customer
  • they perceive her products

Explanation: Google Analytics has a powerful segmentation engine. Instead of looking at your audience in large bunches, you can break it down into its component parts and understand how each part interacts with your site—then bid, message and direct traffic accordingly.

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