Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

  • Set up an experiment to test which device he should target
  • Create multiple ad groups that target different devices, and monitor the results
  • Create multiple campaigns that target different devices, and monitor the results
  • Segment his campaign statistics by device

Explanation: A category (like ad type or day of the week) that you can add to your campaign’s tables and charts in order to organize your performance data around that criteria.

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