- A promotion like «20% off fitness classes»
- A call-to-action like «Sign up for a free trial»
- A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
- A call-to-action like «Visit our gym now»
Explanation: As the intent is clear that Nadia want to run ad to drive more leads for free trial memberships for her local gym. That’s why adding a call-to-action like “Sign up for a free trial” will be beneficial for her.