An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

A) Create a campaign for each website
B) Set bids at the ad group or campaign level
C) Choose websites that represent a variety of themes
D) Set bids on individual placements

If you want to set bids for an individual targeting method in your ad group, you can use
custom bids. These are max. CPC (or max. vCPM) bids that you set. If you enable custom
bids for placements, for example, you can set max. CPC bids on individual placements that
you add.

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