An advertiser would benefit from using affinity audience targeting if they want to reach people:

A) regardless of their particular interests
B) who’ve already visited their website
C) with a very specific interest, for example, avid marathon runners
D) with a particular broad interest, for example, sports fans

Adding audiences allows you to reach people based on their specific interests as they
browse pages, apps, channels, videos, and content across YouTube and the Google Display
Network as well as on YouTube search results. You can select from a wide range of
categories — from autos and sports to travel and fashion — and we’ll show ads to people who are likely to be interested. Depending on your advertising goals and the stage of the
purchase process your customers are in, you can choose to add different audiences to your
ad groups.

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