A running shoe company wants to reach «avid marathon runners» instead of just «sports fans». Which targeting method should this advertiser use?

  • Custom affinity audiences
  • Affinity audiences
  • Demographic targeting
  • Managed Placements

Explanation: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.
https://support.google.com/partners/answer/2454017

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