An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

  • the ad will show on all ad networks and will reinforce the advertiser’s message
  • she can infinitely loop animated image ads
  • she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options
  • the ad can appear multiple times on a page to reinforce the advertiser’s message

Explanation: The Google Display Network is used by thousands of advertisers to reach users on hundreds of thousands of websites and apps across all publisher categories, from large, well-known sites to niche sites and audiences.

Read more here: https://support.google.com/partners/answer/2740585

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