If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

  • Cost–per–view (CPV)
  • Cost–per–day (CPD)
  • Viewable cost–per–thousand impressions (vCPM)
  • Target cost–per–acquisition (CPA)

The correct Answer is:

  • Viewable cost-per-thousand-impressions (vCPM)

Explanation: If you’re interested in increasing your brand awareness, the Google Display Network offers you the chance to connect with customers at the right time and place on thousands of websites worldwide. You can use placement targeting in AdWords to help reach a relevant audience for your brand, using rich-media ad formats and CPM bidding

Read more here: https://support.google.com/adwords/answer/1722100?hl=en

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