App remarketing allows you to target people who:

  • all of the listed answers are incorrect
  • have searched for your app
  • have used your app before
  • have searched for apps similar to yours

Explanation: App remarketing lets you target people who’ve used your app. Some uses for app remarketing include:

  • Showing app engagement ads announcing a new feature to people currently using your app
  • Reminding people who downloaded your app, but haven’t been using it recently
  • Encouraging people to upgrade to the latest version of your app

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