Sitelink extensions:

  • decrease clickthrough rates (CTR) as users are sent to specific pages of your site
  • show your business address, phone number, and a map marker with your ad text
  • allow advertisers to give users the option to land directly on specific pages of your site
  • allow targeted remarketing list users to land directly on specific pages of your site

Explanation: Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.

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