- decrease clickthrough rates (CTR) as users are sent to specific pages of your site
- show your business address, phone number, and a map marker with your ad text
- allow advertisers to give users the option to land directly on specific pages of your site
- allow targeted remarketing list users to land directly on specific pages of your site
Explanation: Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.