The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:

  • context
  • differing screen size
  • intent
  • functionality

Explanation: Mobile has increased opportunities your customers have to reach out to you or a competitor. In turn, new opportunities have opened up for conversion. But because of the different screen size, functionality, and context, the path to conversion on mobile isn’t identical to that on a desktop or tablet. A mobile conversion doesn’t necessarily entail filling an online shopping cart and checking out.

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