When you use an automated bid strategy, it will automatically optimize your bids based on:

• your remarketing list
• your search terms data
• your key performance indicator (KPI)
• your Quality Score

Explanation:

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to heelp you archieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them