When you use an automated bid strategy, it will automatically optimize your bids based on:

  • your remarketing list
  • your search terms data
  • your key performance indicator (KPI)
  • your Quality Score

Explanation:

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to heelp you archieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them

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