When you use an automated bid strategy, it will automatically optimize your bids based on:

  • your remarketing list
  • your search terms data
  • your key performance indicator (KPI)
  • your Quality Score


Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to heelp you archieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them

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