Merchants use Google Merchant Center to:

  • manage Shopping campaign bids
  • upload product data through feeds or an API
  • set campaign priority
  • set mobile bids on specific products

Explanation: Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services.

Read more here: https://support.google.com/merchants/answer/188493?hl=en

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