What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

  • Use special characters such as exclamation points or all caps
  • Include the board style name only
  • Include relevant attributes in the title such as brand, size, and color
  • Include the location of his retail store

Explanation: Title will help connect your product with a user’s search and help the user recognize what you’re selling. Your Title could include these types of product details:

  • Product name
  • Brand
  • Specific details about the product area such as “maternity” for apparel or “waterproof” for mascara

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