Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

  • Google product categories so he can organize his campaign by different categories
  • any value he chooses so he can organize his campaign by his own goals
  • the brand of his product so he can organize his campaign by different brands
  • the product’s condition so he can organize his campaign by new, used, or refurbished products

Explanation: Label that you assign to a product to help organize bidding and reporting in Shopping campaigns are called custom_label. You can use up to 5 custom labels and 1,000 unique values per product for each custom label across your Merchant Center account.

Read more here: https://support.google.com/merchants/answer/7052112

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