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Google Ads Display Advertising

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All the questions and answers of Google Mobile Sites Exam have been added in this pdf. All the Q&As were collected from many attempts of exam.

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Google Ads Display Advertising

Some questions and answers

 

1 ) On Schedule Indicator (OSI) is:

A) the percent likelihood the campaign will deliver all impressions booked

B) the percent likelihood the campaign will deliver all clicks booked C) the predicted time when the campaign will deliver all clicks
D) the predicted time when the campaign will deliver all impressions

2 ) A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

A) Ad Scheduling
B) cost-per-day (CPD)
C) Conversion Optimizer
D) cost-per-thousand impressions (CPM) bidding

3 ) Why is it recommended to separate Display Network campaigns from Search Network campaigns?

A) Separate campaigns allow for more accurate location targeting

B) Different campaigns settings may be more effective on different networks

C) Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score

D) Higher bids required to be successful on the Google Display Network

Explanations:
Separating campaigns by type is a good practice as it gives you much more exibility targeting,

bidding and optimizing your campaigns.

4 ) Advertisers using the Google Display Network can use the Placement Performance Report to determine:

A) Internet Protocol (IP) addresses of users who have seen their ad

B) the site URL where users have seen their ad

C) the frequency at which an ad is shown for a given user D) country of residence of users who have seen their ad