Google Digital Sales
Some questions and answers
Which is a bene t of advertising online?
- Reach people who are likely interested in what you’re advertising
- Automatically collect information about potential customers
- Increase your position in organic search results
- Make money by showing ads on your website
You can use Keyword Planner to identify:
- the number of negative keywords you should add
- the amount of traf c potential keywords might get
- which text ads are performing best based on your keywords
- webpages where your ad can appear based on your keywords
Which ad extension would you use for an advertiser who has a chain of restaurants?
- Seller ratings
- Location extensions
- Sitelink extensions
- Previous visits extensions
All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position,what is the actual amount you’d pay for that click?